New Moon - Established 1959, No.1 in Singapore.

Press Releases

New Moon Announces Title Sponsorship of New Moon Khcycle MetaSprint Series Singapore

Media Release
For Immediate Release

Singapore, September 21, 2011 - New Moon today announced its inaugural sponsorship of the New Moon Khcycle MetaSprint Series Singapore as Title Sponsor. The Series will consist of three events - Aquathon, Duathlon and Triathlon. The events will be held on Feb. 19, April 1 and May 6, 2012 respectively. New Moon believes that its brand mission of achieving high standards of quality, performance and productivity will be a good fit with the Series as it requires continuous excellence and performance from the athletes.

In addition to monetary support, New Moon will be sponsoring various products such as the New Moon Essence range and Premium Fragrant Rice for the series in the form of race pack goodies and podium prizes. New Moon will also be launching several media campaigns in the form of Bus Stop panels, Taxi bumpers and Press Releases on several sports and lifestyle magazine as well as online social media platforms like Facebook, Twitter, Websites etc to generate public awareness and increase participation in the Series.

New Moon has embraced the mission of improving the quality of living as part of their corporate social responsibility and has been supportive of sports for many years. New Moon has been regularly involved in various sporting events as well as government related initiatives to promote healthy living eg. New Moon Big Walk in 2010. New Moon aspires to promote consistent, outstanding levels of performance and sporting excellence as exemplified by its New Moon Essence ambassadors: SEA Games medalists - Mok Ying Ren and Dinah Chan, Youth Olympic Games medalist - Rainer Ng, Commonwealth Games medalists - Jasmine Ser and Aqilah Binte Sudhir.

Commenting on the inaugural sponsorship, Mr. Goh Kai Kui, Chief Executive Officer, Goh Joo Hin Pte Ltd said "New Moon is excited to be the Title Sponsor for the MetaSprint Series Singapore as we believe the event values are a good fit for the brand as it promotes healthy living and the series of sporting events requires consistent levels of performance from the athletes. This is in line with New Moon's commitment of continuous high standards of quality, performance and excellence. New Moon also has a wide variety of products that are suitable for the athletes and their families."

New Moon Chilled & Frozen - Deliciously Convenient for a Quick and Healthy Meal - Wholemeal Buns & Mini Mantous

For Immediate Release

While celebrity endorsement is synonymous with New Moon, the selection process and deciding criteria for a suitable brand ambassador are stringent to ensure that the brand ambassador and New Moon complement each other.

New Moon is a homegrown brand that has achieved many accolades such as the Singapore Promising Brand Award. Similarly, successful Artiste Networks Artiste Jeanette Aw, is not only a permanent fixture in Mediacorp's annual Most Popular Female Artiste Award but is also recognized for her acting skills and hard work. With the launch of the Chilled & Frozen range, New Moon is extending from the canned food that it is synonymous with to a range of fresh food, thus the endorsement of fresh face, Jeanette can only be said to be a perfect match.

Due to her hectic schedule, Jeanette is hardly able to eat the home-cooked food that she loves. New Moon Chilled & Frozen products are convenient, easy-to-prepare and delicious thus ensuring that she can enjoy the goodness of home-cooked food effortlessly.

New Moon Chilled & Frozen category consists of a wide variety of items, ranging from Chicken products, Wholemeal Buns, Breaded Fish, Shrimp Wantons to Muar Otah. As these products are all convenient to prepare, it allows the busy modern woman to put together a quick and delicious meal for herself and her family.

In November, New Moon Chilled & Frozen items will be launched with bus-stop panels all over the island, showing Jeanette hugging her favourite New Moon Chilled & Frozen items as it appropriately reflects her love for her favourite easy-to-prepare chilled & frozen items. A series of press ads will run in the major Chinese and English newspapers in the month of November highlighting the range of delicious New Moon Chilled & Frozen items.

One of the items Jeanette is hugging is Wholemeal Mini Mantou which comes in 3 flavours, Pumpkin, Brown Rice and Original. Currently New Moon is the only brand that uses wholemeal flour to make mini mantous. This healthy local favourite is thus a good source of dietary fibre. The mini mantous can be easily prepared steamed or deep fried and eaten alone or dipped in your favourite dishes.

In conjunction with the launch of New Moon Chilled & Frozen range, New Moon has engaged award-winning chef, Madam Pang Nyuk Yoon to conduct culinary demonstrations round the island to reach out to heartlanders and home-makers. In November and December, Madam Pang will share creative ways in which New Moon Chilled & Frozen items can be used in easy-to-prepare and tasty dishes that can be enjoyed everyday. Madam Pang has won Gold Medals in the Individual Category of The World Golden Chef Competition in 2005 as well as numerous awards in various culinary competitions. She is also a regular on food programme on local TV as both a culinary consultant and judge. Madam Pang also has her own popular gourmet talk show on Capital 95.8FM and is a frequent contributor on U-weekly. Some of the recipes created by Madam Pang, especially for New Moon include Sweet and Sour New Moon Tomato Popcorn Chicken and New Moon Black Pepper Chicken Bites with Mixed Mushrooms, demonstrating that New Moon Chilled & Frozen products can be used to prepare delicious everyday dishes for the whole family or simply enjoyed on their own.

New Moon is the main sponsor of the year-end blockbuster, The Storm Warriors, staring Asian movie idols, Ekin Cheng and Aaron Kwok. For the month of November, consumers who purchase any 3 packets of New Moon Chilled & Frozen items will stand a chance to win a pair of tickets to the exclusive preview of The Storm Warriors, with 200 pairs of tickets up for grabs. Consumers simply have to send their details, together with any 3 New Moon Chilled & Frozen item barcodes to Goh Joo Hin Pte Ltd, PSA Building Post Office PO Box 379 Singapore 911143 for an opportunity to catch The Storm Warriors before it opens in Singapore. For full terms and condition, please refer to the website for details.