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New Moon continues title sponsorship for New Moon Khcycle MetaSprint Series in 2013

 
Media Release
For Immediate Release

19 December 2012, Singapore - New Moon continues title sponsorship for New Moon Khcycle MetaSprint Series in 2013

New Moon and KH Cycle will be joining MetaSport for a second year as title sponsors to promote the sports of running, cycling, swimming and triathlon in pursuit of positive etiquettes that encompass the highest level of sportsmanship and sporting excellence.

"New Moon is excited to be the title sponsor for the New Moon Khcycle MetaSprint Series as we believe the event's values are a good fit for the brand, promoting healthy living and consistent levels of performance from athletes. This is in line with New Moon's commitment to continuously offer high standards of quality, performance and excellence," says Mr. Goh Kai Kui, Chief Executive Officer, Goh Joo Hin Pte Ltd, "New Moon also has a wide variety of products that are suitable for athletes and their families."

The series made its debut in 2008 with 1,500 participants as a first of its kind race event, and has since continued to gain traction from a growing enthusiasm in Triathlon and endurance sports within Singapore. Its format has been unique in attracting both first-timers and Singapore's best triathletes, who use it as an opportunity to hone their skills for longer races later in the season.

The three-race multi-sport series is designed to convert recreational runners to multi-sport in an unintimidating manner, offering them a fresh challenge. It begins with an Aquathlon (swim and run) on 24 February, followed by a Duathlon (run and cycle) on 24 March, and gradually leads up to a Triathlon (swim, cycle and run) on 21 April. The first race will feature at Sentosa, moving on to Sengkang in the second, finally concluding at Changi Beach Park. Everyone taking part in all three races will accumulate points after each leg of the series, eventually determining the respective series champion of each age group. Winners will take away $50,000 worth of prizes such as $2000 watches sponsored by Cortina Watch, top-of-the-range Mavic cycling shoes, 6-month subscriptions to a SPH magazine of their choice, and more.

The races cater to suit every level of fitness and skill - the recreational runner, the elite athlete and everything inbetween.  This is infused with an element of fun and excitement that delivers the health benefits of multi-sport. The race schedule - spreading across February, March and April - allows beginners to build up their fitness and confidence levels progressively over a three-month period until they feel at ease to complete the final sprint Triathlon.

The event recorded its largest growth in 2012 among the youth and kids categories, and is expected to achieve a total participation rate of over 6,000 in 2013 partly due to a broader grass-root marketing campaign supported by Clear Channel’s island-wide bus stop panels. Over recent years the event has seen strong family participation. In 2013 greater emphasis will be given to encourage companies to participate in the corporate challenge where company employees can either take part individually or as a relay team.

Registration for the New Moon Khcycle MetaSprint Series is now open. Participants who register for all three races receive up to a 35% discount.
To find out more about the New Moon Khcycle MetaSprint Series, please visit www.metasprintseries.com.