Awards & Accreditions

Cleo Body Awards 2017: Best Collagen Drink

A national endorsement of good packaging production and packaging design, the Singapore Packaging Star Award is a prestigious national award given to innovative and creative designs with quality finished products and packaging. It recognises and rewards excellence in packaging, in construction and materials usage, design, innovation technology and incorporating of environment considerations.

Asian Packaging Federation (APF) The APF, a non-profit organization, established in Tokyo, Japan in 1967, unites the packaging interests of all trade and industries in the Asia-Pacific region and beyond, under one cooperative umbrella.

AsiaStar Winning an international competition brings prestige to every organization. AsiaStar is the only regional packaging award anywhere in Asia - as such it is The Packaging Oscars of Asia.

Singapore Promising Brand Award (SPBA) 2003, 2004 & 2005 is the recognition of the excellence of Singapore's brands. The award, running into its second year, is jointly organized by The Association of Small and Medium Enterprises (SMEs) and Lianhe Zaobao.

The objective of this award is to give recognition to the branding efforts of local SMEs.

Superbrands, which has a 12-year history and a presence in 16 countries, serves as an independent gauge of branding. It sets benchmarks for brand development and positioning by identifying the top brands internationally and in domestic markets. The superbrands council, an independent arbiter of branding based its judging of the nominees on:

1) Market Dominance
2) Longevity
3) Goodwill
4) Customer Loyalty
5) Overall Market Acceptance

From 1999 to 2011, New Moon Abalone has been the Number 1* Best Selling Abalone Brand in Singapore as reflected by findings from research conducted by Nielson - The global leader in market research, information and analysis.