New Moon - Established 1959, No.1 in Singapore.

About Us

Hailing from Singapore, New Moon is a premium brand dedicated to provide food of exceptional quality for its discerning customers.

Through a robust brand portfolio and a diverse range of products, New Moon is committed to cater to the ever-evolving needs of its astute customers. New Moon endeavours to expand its reach to discerning consumers globally with a distribution network spanning various countries.

Among its numerous awards and accolades, New Moon has been identified as the Number 1 Best Selling Abalone brand in Singapore by research giant, Nielsen, with more than 65% market share. New Moon has also been awarded the Singapore Prestige Brand Award - Heritage Brand Award by the Association of Small and Medium Enterprises in recognition of its rich brand heritage and identity as well as its strong brand presence and performance.‚Äč

New Moon offers a variety of its flagship product, Abalone, from various regions around the world to cater to the various taste profiles and texture preferences of its discerning customers. The exquisite Mexico abalone instantly adds prestige to any meal.

Brand Vision

New Moon endeavours to maintain its position as the Number 1 best Selling Abalone brand in Singapore and aims to expand its distribution network globally. The brand aspires to be the foremost choice for astute consumers worldwide.

Brand Mission
Brand Promise

New Moon is committed to provide premium quality food to satisfy the varying needs of its consumers and exceed their expectations.


New Moon promises to always be trustworthy, responsible, loyal and a friend to its consumers and stakeholders.